About
Blackshore
Blackshore is a global team of creators, strategists, editors, and partnership managers helping studios, publishers, and non-endemic brands reach passionate gaming audiences.
With 7+ years of experience and a distributed team across multiple countries, we specialise in content that players choose to watch.
Client-first. Creator-powered. Built for YouTube.
1. For brands
Creator-powered marketing that reaches real players.
We help publishers, studios, and non-endemic brands activate YouTube at scale, from full creator campaigns to ongoing, always-on influencer programs.
2. For creators
Support that feels human, not transactional.
We help creators grow their channels, land high-quality brand deals, and manage the operational side of being a YouTuber, so they can stay focused on making great content.
3. For channels
YouTube strategy and production that actually performs.
Our team runs and grows YouTube channels, handling everything from creative concepts to thumbnails, metadata, and analytics.
Our mission
Entertain the world through YouTube content - while helping creators and brands grow, and helping publishers launch their games and reach players.
The team
Joel Hoelscher
CEO
Sean Hughes
Co-Founder
Mitchell Hughes
Founding Talent
Arthur Wernic
VP Content
Taylor Keit
Senior Content Manager
Keyon Watson
Talent Manager
Grace Ann Alexander
CEO
DJ Simmons
Senior Editor
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FAQs
What is Blackshore?
Blackshore is a gaming marketing agency focused on YouTube. We help game publishers, studios, and platforms grow their brands through creator-powered campaigns, YouTube channel management, and high-impact video production. Our work connects gaming brands with the right creators and audiences to drive awareness, engagement, and measurable results.
What are the requirements to join Blackshore?
All talent that meet the YPP requirements of 1,000 subscribers and 4,000 hours of watchtime can apply to join Blackshore. We support talent of all sizes. Applications are reviewed on a case by case basis.
I am a content creator - how does it work?
If you are a creator, you can apply to join the Blackshore network. Once approved, our team may match you with relevant brand campaigns based on your content style, audience, and game preferences.
When a campaign is a good fit, we’ll share the brief, timelines, and deliverables. If you choose to participate, you create content for your audience while we handle the campaign coordination with the brand.
I am a brand - how does it work?
Brands can work with Blackshore to run creator campaigns, grow their YouTube channels, or produce video content such as trailers and dev diaries.
We start by understanding your goals, audience, and timeline. From there, we develop a strategy, select the right creators, produce content, and launch the campaign. Throughout the process, we track performance and optimise to maximise results.
What is the best way to get in touch?
The best way to get in touch is through the contact form on our website. You can share a brief outline of your project or enquiry, and our team will get back to you quickly.
Ready to take your channel further?
Tell us about your content, your community, and what you’d love to do next. We’ll see if we’re the right partner to help you get there.