Tactical creator campaign that drove sales and sparked organic, viral content.
Sniper Elite: Resistance - Rebellion Games
We led the influencer marketing for Sniper Elite: Resistance across pre-orders, launch, and DLC, creating high-impact content that outperformed the previous franchise release by 200%.
Case study snapshot: Rebellion Games
Drive launch momentum for Sniper Elite: Resistance on YouTube and Twitch; turn creator buzz into players.
Goals & objectives
- Drive game sales through high-impact sponsored creator content
- Inspire organic, unpaid gameplay videos that extend reach beyond the paid campaign
- Tap into tactical shooter and WWII creator communities
Strategy & position
- Partnering with leading tactical shooter & WWII creators
- Aligning content with themes that resonate deeply with shooter audiences
- Using high-impact in-game beats (e.g., Axis Invasion mode) as content hooks
Tactics & execution
- 60 sponsored creators from shooter FPS communities
- Content spanning pre-orders, launch and DLC
- Titles, thumbnails, and scripting guidance engineered for strong CTR/retention
- Leveraged “Axis Invasion” mode to encourage multi-video arcs
Outcome: A sponsored campaign that proved that Sniper Elite and Axis Invasion mode can go viral, sparking a wave of influencer coverage.
Results & impact
The campaign turned early curiosity into sustained creator coverage, which built real community momentum beyond launch week.
31M+ views
…on YouTube in the first month (excluding official and press content)
200% increase in performance
…when comparing vs. the previous franchise launch (SE:5)
3.3M+ earned views
…from organic creator uploads – at no additional cost
12M+ paid views
…from 60 sponsored content creators
Results & impact
Featured creator video that drove thousands of organic views and sales to the game.
Creator coverage
A selection of videos from creators who brought Atomfall to life for their audiences.
How did we do it?
We paired the game with the right tactical shooter creators, built briefs designed to spark virality, and used high-energy gameplay hooks like Axis Invasion to encourage multi-video coverage and organic growth.
60 paid creators
…activated across tactical shooter and WWII channels, covering pre-orders, launch, and DLC beats.
High-impact video mix
…long-form gameplay with strong title/thumbnail hooks, paired with fast-paced invasion moments ideal for multi-video arcs.
Real-time optimisation
…monitoring uploads live, adjusting timing to avoid collisions and maximise recommendation visibility.
Related Case Studies
Atomfall
Rebellion Games
Supporting Launch:
- 50 Paid Videos
- >30M YouTube Views
- 1.5M Players at Launch
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