A long-term influencer marketing program built for scale, consistency, and global reach.
War Thunder - Gaijin Entertainment
We run ongoing influencer marketing for War Thunder, activating hundreds of creators and delivering tens of millions of paid views every year.
Case study snapshot: Gaijin Entertainment
Scale a long-term, repeatable creator program that reliably delivers monthly sponsored views across YouTube, while expanding into livestreaming and new regions.
Goals & objectives
- Develop a repeatable and sustainable paid influencer program that generates millions of views every month.
- Grow beyond gaming-endemic creators into new niches.
- Introduce livestreaming activations.
Strategy & position
- Create a scalable model with consistent costs per 1,000 paid views, depending on audience demographic and content niches.
- Continuously source new creator groups every month.
Tactics & execution
- Hundreds of YouTube sponsorships produced and published
- Predictable monthly delivery
- Deep expertise promoting War Thunder, with a strong understanding of its player base, influencer ecosystem, and gameplay
Outcome: Global creator partnerships, sponsorship production, predictable paid-view delivery, and a scalable negotiation model.
Results & impact
The campaign turned early curiosity into sustained creator coverage, which built real community momentum beyond launch week.
71M+ YouTube Views (2025)
…driven by expansion into new verticals, regions, and creator groups.
1.8M+ livestream hours watched
…from the first major streaming campaign.
Results & impact
700+ creator videos that drove thousands of organic views and sales to the game.
Creator coverage
A selection of videos from creators who introduced War Thunder to their audiences
How did we do it?
We built a scalable influencer engine powered by predictable view delivery, consistent creator negotiations, and a monthly onboarding pipeline that ensures fresh talent, diverse audiences, and ongoing performance.
500+ activations
…across simulation, FPS, military, and vehicle-combat communities.
Sponsorship pipeline
…Hundreds of sponsored YouTube videos produced with consistent quality and measurable delivery.
Always-on growth model
…new creators sourced monthly, predictable rates agreed upfront, and results tracked in real time.
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Every campaign tells a story, and delivers results
Whether you’re launching a game or amplifying a consumer brand in gaming, we make YouTube your unfair advantage.